Brain Power

4/6/2021

Great ideas come from textbooks—wrong. Great ideas come from staring at blank pieces of paper—nope. Great ideas come from scuba diving certification trips—now we’re talking...

Right before hitting the water, Ryan Chen and Kent Yoshimura realized that popping energy pills wasn’t the best look. They needed a way to get natural energy that didn’t make them look like borderline drug addicts. It had to be something that could be taken anywhere at any time. Something easy. That’s when it hit them. Gum.

They went home and started scouring Reddit (those neuroscience & chemistry degrees didn’t cut it). One year later, they introduced the world to Neuro Gum. Pop one of those bad boys into your mouth and your brain cells will start reproducin’. It’ll make you want to conquer the world. And the cool thing is, you won’t look like a pill-popping/powder-mixing feen when you need a boost. Just a guy with bad breath.

Neuro Gum is legit and so are its founders. Kent trained with the Japanese Olympic Judo team and painted murals for the city of Los Angeles. Ryan shattered his back in a snowboarding accident, went on to train with the US Paralympic team, and has a black belt in Kendo. They’re just some regular guys with a drive. They made an appearance on Shark Tank, showed up in Time Magazine, and eventually got their product into CVS.

Kent and Ryan’s biggest piece of advice to fellow entrepreneurs is to just get a product out into the world. If they had waited until their gum idea was perfect… well, they’d still be waiting. In fact, they’re about to change their product for the 31st time when they introduce their new calm and clarity flavor. Go check it out here.

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