English 101. Freshman year of college. A young Gilly gets up in front of his classmates and gives a “GillyTalk”. Yes, I just referred to myself in the third person and yes, I gave the best presentation ever. I left my peers wanting an encore, and—little did they know—the inspiration for my talk can be traced back to 1984...
Back in ’84, things were brewing. In the Technology world, our boy Steve Jobs released the first Macintosh. In the Entertainment world, Lucasfilm released Indiana Jones and the Temple of Doom. And in the Design world, people were using math and geometry to make 3D graphics look more like real life.
These three disciplines seem inseparable today because of Richard Saul Warman and Harry Marks. It was obvious to the pair of visionaries that the topics should, and would, converge. They were excited about the future and wanted to help bring the three worlds together. So what did they do? They threw a party.
Warman and Marks set out to throw the most thought-provoking rager in history. They got extraordinary speakers, invited a ton of inquisitive guests, and bought boujee food for everyone to munch on. Amazing people from across the globe flew out to California to attend what they thought would be a very average party. Little did they know, this “average party” would become known as the first ever TED Talk.
Immediately after everyone arrived, the titans of (T)echnology, (E)ntertainment, and (D)esign started exchanging ideas, writing down numbers, and planning for the future. I’ll have to admit, I always thought TED was the name of some old guy, but it turns out, it’s an acronym. Mind = Blown.
Today, TED Talks have amassed over a billion views, spreading riveting information to all parts of the world. If you’ve never seen one, get out from under that rock and go watch the most viewed TED Talk ever.
Moral of the story, if you have an idea worth spreading, throw a party.
**To keep reading, check out these resources: this article.
**For more FS Stories, click here.
If you liked reading this article, you might also like The Wedge: a quick-to-read weekly e-mail newsletter with awesome business stories that'll increase your creativity and resourcefulness just by reading them. Learn more and sign up here.