Business origin stories that'll make you want to run through a brick wall. Released every Monday, Wednesday, and Friday. Enjoy.
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Shane Heath loved his daily coffees until he became a borderline insomniac. He fell into the “you can do more with coffee” paradigm and quickly found himself guzzling down three cups a day. The caffeine overload messed up his sleep schedule, filled him with anxiety, and gave him jitters. He wanted out. Coffee just wasn’t living up to the hype, so he created Mud Wtr...  Shane thinks that the ‘morning ritual’ should be more than just an opportunity to inject ourselves with caffeine. If we’re going to fuel our bodies every morning, we might as well use the good stuff. So, he set off to create a drink that helped his mood, increased his athletic performance, boosted his immune system, and tasted good. He was introduced to Masala Chai on a trip to India, and listening to health guru podcasts opened him up to a world of obscure organic ingredients. He began experimenting with his Hydro Flask. He threw in stuff like Chaga for overall health, Lions Mane for mental health, Reishi for recovery, and Cacao for taste. After perfecting the recipe, he immediately started sleeping better, being more productive, and feeling less sore after the gym. In the beginning, Shane created Mud Wtr for himself but now, he’s sharing it with the world. Go check it out here. **Read more FS Stories here. If you liked reading this article, you might also like The Wedge: a quick-to-read weekly e-mail newsletter with awesome business stories that'll increase your creativity and resourcefulness just by reading them. Learn more and sign up here. Comments are closed.
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