Ben & Jerry's
We’ve all demolished a pint of Ben & Jerry’s, but we’ve not all heard the story about the chunks...
In the beginning, when Ben and Jerry were dead broke trying to sell ice cream in Burlington, Vermont, the two best friends got into their first and only ever fight. Trying to create the perfect ice cream, Jerry wanted the chunks of flavor to be evenly dispersed while Ben thought that the sizes of the chunks should be bigger but less frequent. Jerry was stubborn at first, but ultimately realized that Ben was right. People just love the possibility of getting a HUGE chunk in the next spoonful. Maybe that’s why I always eat it in one sitting?
**Read more FS Stories here.
If you liked reading this article, you might also like The Wedge: a quick-to-read weekly e-mail newsletter with awesome business stories that'll increase your creativity and resourcefulness just by reading them. Learn more and sign up here.
Comments are closed.