Robert Bell was your normal American kid from Miami beach. Growing up, he worked as a lifeguard at a resort near his house. He got a tan, saved a few lives, and had some fun under the sun...
Surrounded by people trying to change their pasty complexion, he noticed something. The sun lotions people were putting on their skin were too oily. It was hard to even call them lotion. They were terrible for your skin, so Robert did something about it.
While his high school buddies were out riding their bikes, he was in his garage mixing up his own suntan lotion recipe out of coconuts, fruits, and baby oil. When his bros were laying on the beach getting bronzed, he was out there pitching his product to sunburnt strangers. When his college amigos were doing god-knows-what, he was in his dorm room starting a company that would become known as Banana Boat. Needless to say, Robert’s been a true entrepreneur since day one.
From his garage onto the skin of every American ever, Robert built Banana Boat from the ground up. Through his own concoctions, he changed the sunscreen game forever (the pale people’s savior). When he started, the highest SPF was 15. Banana Boat shocked the world with a 23 SPF product and went from there. Today, moms everywhere are buying tubes of 100 SPF lotion for their kiddos. Robert was the man that we needed. A life saver.
The world knows this incredible human being as Robert Bell, but to pale people everywhere (including me) he's the man that defeated Apollo (suck it, sun God). He worked hard. He had grit. That’s what you need to go from the beach-bum to millionaire. From a nobody to a god-slayer. The true American dream.
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