A Billion Dollar Can of Whoop-Ass
Will Ahmed? He was the fittest player on Harvard’s squash team. From sunrise to sunset, he’d push his body to the limit. Then, the following morning, he’d wake up and do it all over again...
But there were some days when Will wasn’t up for the physical demands of practice. He was tired—lethargic. Maybe it had something to do with his sleep.
So he started doing research.
After reading hundreds of medical papers, Will discovered how little he knew about his own body. And he wasn’t alone. Athletes across the globe faced the same problem.
One thing was clear: athletes needed data. That way, they could use it to make better decisions when it came to their training. So Will set off to solve that problem.
His quest led him to founding Whoop, a wearable band that measures exercise strain, sleep patterns, and recovery statistics. Athletes who wear the band can track all of their stats on an app (you’ll probably see it on this year’s Olympians).
Building Whoop was never about the money (but Will probably doesn’t mind the company’s billion dollar valuation). Will just wanted to solve a problem. And he accidentally built a business in the process. He found his “why”—helping athletes—and stuck with it for years.
Will credits his entrepreneurial success to his daily routine. He starts every single morning with a cold shower followed by 20 minutes of mediation—it’s how he gets his mind right before he even looks at his phone. The point of this whole article? If you want to be a CEO, start taking cold showers.
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